1. (Originally from the Top 10 Viral Ad Chart Website)
http://www.youtube.com/watch?v=fe2RGUE4joM&feature=mh_lolz&list=FLes_GGQnEy9PyCEXaAvewEw
2. The video is about an ice hockey players warming up for the Vancouver 2010 Winter Games. The goalie was doing well at blocking every shot against three guys at once. One of the players got furious and skates to the other side of the ring where a group is practicing curling. He grabs one of the curling rocks, leaving the group frustrated and confused. He skates with it back to the side with the hockey players going towards the goalie. No one was sure what he was about to do, but all of a sudden he shoots it at the goal, making the other hockey players and goalie move out the way. It goes in without a doubt, but it had so much force it picks up the goal and flies toward the glass, breaking it, and almost hits 2-3 people as it lands in a concession stand. All of this was filmed by a man using the camera on his Samsung phone. Towards the end of the video some small text appears at the end of the video and it says “Samsung is the Official Wireless Communications Equipment Partner of Vancouver 2010,” meaning that this was a promotional ad for Samsung during the Vancouver 2010 Winter Games. Since it was for the winter games, that’s why the setting for the video was an ice ring with hockey players and curlers practicing.
3. Because the Samsung ad is during the Vancouver 2010 games, it grabs the attention of the audience by showing a curling and hockey team practicing with a small audience watching them. This gets people pumped up, which is what the ad was able to do. Also the whole thing was captured by a Samsung phone making people believe that a Samsung phone is what you need to take pictures and record at the 2010 Vancouver games.
4. By hitting the curling rock past the glass and into the concession stand, the ad was able to show the people behind the glass. Specifically, the two guys that were friends because one was the one recording the whole thing, while the other guy was on his Samsung phone and immediately starts talking to his friend on the phone about what just happened. This shows that Samsung phones are the phones to get for the Vancouver 2010 games, so you can catch all the action and talk about it amongst your friends. The ad used the hype of the Vancouver 2010 games and the sports to get people pumped for the winter games, while promoting their phones.
5. One can say that the target audience for the ad is everyone, but it’s mostly for people who have great interest in the winter games and/or looking for a new phone company. This is kind of obvious because the title of the video is “Samsung Vancouver 2010 Olympic Games.” Even if the title isn’t there the text throughout the video also gives you the same information. This ad is also trying to get people to become Samsung Explorers, which is a group of people that are going to record their experiences during the winter games and share them with Samsung and the rest of the world.
6. To be able to understand this video to its full extent the ad assumes that the audience is well aware of the 2010 Vancouver winter games and the Samsung Explorers.
7. The point of the ad wasn’t really to show off a specific product or Samsung or anything like that. It was just getting people ready for the winter games and showing that “Samsung is the Official Wireless Communications Equipment Partner of Vancouver 2010,” and get people to become a Samsung Explorer. It’s still a motivator to go get a Samsung phone, since you need to have a Samsung phone to become a Samsung Explorer.
8. I got this video of the website “The Top 10 Viral Ad Chart.” It was in the top chart, so that means it’s been viewed by a lot of people which is a plus for Samsung. This is the best medium for this video because it’s not like people are going to go to YouTube and magically find this video.
No comments:
Post a Comment